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By: Michael Nicholas
You may not realize this, but when you are in the early
planning stages of developing a product, the best thing
you can do is STOP and write the sales letter first!
"But wait a minute (you might be thinking)...
this sounds totally 'Bass Ackwards' doesn't it?"
It sure does but it REALLY works too...
And here's why ... When you envision a product,
prewriting the sales letter first allows you to place
no limitations on it. You can write more freely as
the very things you describe are actually helping you
design and create your product's features and benefits.
Now all of a sudden you have an extended blueprint that can
add many bells & whistles some of which will actually
end up being part of your final product.
You'll also find that much of your original inspiration
will also give you many great sales copy components
that will also end up in your sales letter too.
And, in this mode of no barrier mind-streaming,
you'll undoubtedly come up with more creative ideas than
the restrictive mind we use when analyzing possibilities.
Always use your higher logic to harness your creativity
into a final workable solution. But don't inhibit your
creative process when initially creating your products.
Instead try this...
Set out for a dream product state-of-mind that is full
of features that can be turned into benefits... What
you're doing in essence is conjuring up the most unlimited
version of your product. One that defies all confines
at this stage. Write it out as if this product was right
there in front of you and can performed every detail
that you promise.
You are in effect reverse-engineering your product
which is a catalyst to making the product not only better,
but also helps it live up to the high expectations you
design into it.
What you bring into reality is an out growth from using
unlimited creativity to logical harnessing of all ideas
fused into a finalized product.
Writing the sales letter first adds incredible inspiration
into your product ideas. This technique helps dictate new
avenues of creation and marketing that can add much leverage
to a successful product launch.
One sure fire way to get started using this technique
is by consulting a good source on sales copy writing.
Before you know it, your product will have wings to fly
and a killer sales letter to get it off the ground!
By Michael Nicholas
(c)2005
About the Author
Michael Nicholas is the author of, Order Button Triggers.
His ground breaking sales copy book focuses on how to easily
emulate sales letters just like the pros by using triggers.
Featuring over 30 years of internet marketing experience
combined, Michael brought in top marketers to show how they
do it. Now YOU can too!
Visit http://www.orderbuttontriggers.com/special-report.htm
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