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By: Patrick Lysons
I received an email recently from a fellow who was
extremely excited about the hits he was getting at his
web site. His claim was that he got over 70,000 hits
each month. "That's nearly 1,000,000 hits per year"
he proudly said, after being online only three months!
Here's what I thought:
"This guy's got to be doing something right".
Wrong!
Sure, he was getting the hits. He had nearly every
traffic-producing tool ever imagined. Here was the
sites flaw. It didn't motivate. It contained nothing
that would ever motivate a person to make a single
purchase.
I sent him an email and asked how business was going.
His reply was surprisingly candid. "I'm getting lots
of traffic, but not making much money!"
The problem was in his approach to marketing. His aim
- like that of so many other online entrepreneurs - was
to attract clicks, not customers. The problem is that
clicks don't make purchases - customers do!
How do you attract customers? Here are three
indispensable steps that you MUST follow....
A VALUABLE PRODUCT
First you need to represent a product of true worth and
value. If you can create you own product, that's best.
If that's not a possibility your next best bet is to
represent another person high value product!
How do you determine the value of a product? Here is
the first and greatest rule of thumb.
Do you use the product? If it is the latest and
greatest herbal supplement, do you actually use it? If
it is a book, have you read it? If it is a software
program, do you use it?
Think about it! How can you really endorse the value
of a product if you don't believe in it enough to own
it and endorse it?
TARGETED TRAFFIC
The next step is to think in terms of quality not
volume. Pay close attention! The number of hits on
your web site does not matter. What matters is the
quality of those hits! You need to attract people who
are interested in what you are selling. That's the
central difference between a click and a customer.
We are care givers to both a dog and a cat. I love the
dog. My wife loves the cat. Now if I have the best
tasting new doggie bone ever developed, I wouldn't
market it to cat lovers. I need to attract dog lovers.
If you were selling a dog bone, wouldn't it be better
to have 5000 dog lovers visit your site than 50,000 cat
lovers?
There are dozens of techniques available for targeting
traffic, especially via search engines and directories.
Learning how to properly craft your title page and meta
tags will certainly help. It will also be beneficial to
purchase targeted traffic through some of the better
"pay-per-click" services such as Goto.com.
A KILLER SALES LETTER
There is one more piece of the puzzle that's missing.
The Internet is filled with thousands of sites owned by
webmasters who represent great products. Many of these
webmasters have learned the fine art of targeting
traffic. Nevertheless they are still not making many
sales.
The problem is that their site just doesn't sell. As
such, it is just wasted cyberspace. To succeed online
you must learn how to write "CASH PRODUCING" text! You
need to learn the art of writing a killer sales letter,
geared toward the customers needs. Without this skill
the best you can do is attract clicks. You'll never
convert them into customers.
Follow the above steps, and you're already on your way!
About the Author
Patrick Lysons, author of this article, has discovered
two secret and HIDDEN links that will boost your online
success dramatically. To find those links for yourself,
rush down to http://www.skybusiness.com/arthurstore
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