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By: Karen Fegarty
Many companies are trying to differentiate themselves
from their competitors. Imagine the power of your site or
marketing message if you include ways for your customers or
potential customers to interact with you on a personal level,
immediately.
Studies have shown that if you can address customer questions
or concerns at the point of initial contact or at a buying decision
point on a site, conversion to buyer is greatly increased. In addition,
customer satisfaction is truly enhanced
Take a look at the following great tools that will allow
you, to become Interactive.
Human Click – Human Click’s “Click-to-Chat” functionality
can be quickly added to your website. All that is required is that
you download a small file and insert a couple of lines of code to
your HTML page. Your visitors will not require any plug-ins or
software to chat with you.
Features include:
Chat with your visitors – You can accept or decline the request to
chat you may also “call” a visitor on your site and ask them whether
they would like to chat. If operators are unavailable or offline, the
customer is given the option to email your company.
Statistics – you will see complete info on all your visitors. Where
they came from, what pages they are looking at and how much time
they spend at your site.
Sounds – You can hear notification of a visitor to your site or a request
to chat.
Multiple Operators – You can assign multiple operators to handle incoming
chats.
Simplicity – Easy to establish, you can be up and running in minutes
Pricing at this time ranges from no charge for the FREE version, Express
$19.50/month and $89.50/month for the Pro. All features listed above are
included in all versions. Additional features and functions are
available with Express and Pro services.
InfoSystems – Info Systems offers a number of web-based interactive
products.
Browse-N-Talk tm is a “Click to Call Me” button that, strategically
positioned
on a web page, allows visitors to click on it and immediately connect via
the
regular telephone to a customer support or sales person.
Call Mail tm allows subscribers to send e-mails with a “Click to Talk to
Me” button
in the signatures. The recipient of the e-mail clicks on the button and is
immediately
connected via regular telephone with the sender
Vox2eMail tm is an indispensable tool for business travelers, managers,
staff or
customers. It allows them to send an e-mail with a voice message attachment
from any touch-tone phone in the world.
Pricing ranges from Free for the Vox2eMail service to various pricing
structures
for the other services.
Broadc@stHTML Broadc@stHTML from MailWorkZ is an email marketing
software product that has fully integrated the Human Click technology.
Customers using Broadc@st to create, manage and send email marketing
campaigns can also include the “Click-to-Chat” button right within their
email campaign.
Pricing is $249 to create and send multiple campaigns, each with up to 500
emails, $795 to manage multiple campaigns of up to 5000 emails, and $2495
to manage multiple unit limed size campaigns. Human Click costs are extra.
About the Author
Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in
developing new email technology. See what's new in Broadc@stHTML
at http://www.roibot.com/w.cgi?R16915_email Whether it is a product
announcement,
a newsletter, or a personalized information message, Broadc@stHTML,
MailWorkZ's award winning email marketing tool, is key to
reaching your customers in a highly efficient, personalized manner.
Reach Karen at karen@mailworkz.com
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