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By: Brenda Huckle
All day we are presented with advertisements and information of all forms. The goal is to
catch attention. The quickest way to do so is with an image. This is not something that
should be short cut, yet it doesn’t have to be complicated either. Admit, you will always look
at an image first… So does your client.
Photography is an incredible tool if used properly. It can be a very simple appearing image,
yet it may contain all the information you may need to catch the attention of your viewer.
Properly creating an image is the key. To start you need to have a message you are trying to
get across. This means grabbing a piece of clip art or a passport image of yourself is not
going to cut it. What you are saying is you are lazy in this area. How does this represent the
rest of your company or business? Know your message then lets plan the image.
Style, this is where we start. Images can be of anything, so starting with style helps. I give an
example to the people I photograph by using my style; I will use this for an example. Put this
into your situation.
If I were to describe my style, may it be where I am, if I have reached this goal, or where I
would like to be, I would say personally in clothing would be the artistic flavors of India. At
least the clothing and Jewelry I have found in the United States imported from countries also
including Malaysia. In terms of clothing I would say a rayon cotton blend, fitting in the right
areas, but mostly loose clothing. Darker wood and metal colors in the pant or body out fit,
and embroidered designs around the edges. Shoes I would say from, Melrose Hollywood, tall
and funky, a little wild but neat almost always leather, (mostly the seem to come from Italy.)
Metals would be more earthy metals, such as bronze, or even to the tones of white gold.
Flowing pirate or poet type shirts I love. Nails of a french tip, Hair long and healthy, with tints
of highlights. Something such as a multicolored earth metal toned scarf around the waste as
the waste may be an accent. Necklace may be from Africa, the size of a silver dollar may be the
pendant, hung high on the neck with a close fitting thick necklace.
The interior of the room would be described as of a nice Spanish style texture on the inside
walls. Two toned brightly colored walls of either a rust or olive. Open spaced are around with
few but fine pieces of artwork, statue type. A large Black and white print framed in a dark
hand carved wood frame. Myself placed comfortably on a soft arched sofa with long armrest
rolling to each side. A couple pillows rest on the on the couch.
The feeling of my face would be gentle and sincere, personal looking into your eyes. Holding
a glass of ice water in a clear simple crystal glass. In front of me, laying on a coffee table of
similar wood to the frame of the image would be my portfolio, clearly visible and open to a
great image that you as my view would have interest in.
The room would be warmly lit with golden tones, maybe a slight soft focus, it would be
cropped to show me sitting on the couch, seeing the portfolio clearly and coming just above
the print on the wall . It would be a horizontal image coming to the bottom of my shoe.
This is how to develop an image. A self-portrait to say, so your client know who they are
working with. No words. This image we just created would have all the attention to detail of
my style, it would show what I do and my personality as a friendly personable person.
Consultations are the key to my business, introducing myself to my clients is a friendly way
to start. After they know whom I am viewing my work becomes personal. What it says is who
I am and what I do in the flash of a second.
A professional executive portrait is nice. People can identify you. A self-portrait people will
know you. In your business, how would you describe what you do? Are you quick to throw it
out there or are you concerned about the details of your business? This can work for each
department; there are so many ways to go. Just open your mind.
About the Author
Brenda Huckle, Proprietor/Photographer Genuine Image Photography Seattle Washington
www.geuineimage.com Brenda@genuineimage.com (206) 898-1032
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