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By: Bill Daugherty
There are more web sites on the WWW than
there are people on the earth. And at one level
or another, you are in competition with everyone
of those billions of sites for your share of site
traffic. To maximize your marketing efforts you
need a strategy that includes a large arsenal
of marketing tools and a plan that uses those
tools consistently and simultaneously. I have
recently developed such a strategy to market
my own Internet businesses, and the results
have been spectacular.
I call it "The Take No Prisoners Marketing
Strategy," because it utilizes a relentless 100%
marketing effort. Previously I approached my
site promotion in an unorganized and haphazard
way. As a result, my traffic was up and down,
mostly down. Since following this new strategy,
my traffic has consistently grown and my sales
have never been higher.
My first step was to devote a portion of each
and every working day to doing nothing but
submitting ads. That's every working day.
No exceptions.
Step two was keeping a log of all my search
engine and ad submissions. I enter the name
and URL of the site, the ad copy, the date of
submission, the duration of the ad and when
I can resubmit. This is extremely important.
If you don't know when to resubmit, you will
either over-submit and be branded a spammer,
or you will under-submit and fail to maximize
the full benefits from those sites.
Step three was to increase my marketing tool
arsenal. Previously, I had limited my marketing
to FFA (Free For All) pages, online classified
ads and an occasional ezine ad. I added banners,
links on other sites, a lot of ezine ads (both free
and paid), joining and mailing to a lot of optin
email groups and some offline advertising.
Plus, I increased my use of the resources I
had been using.
Step four consist of constantly monitoring
my traffic and tracking the results of my various
ads. If one ad resource isn't working, I drop it.
Of course, I am always adding new marketing
tools to my arsenal.
Step five is the best step of all. I watch as
my traffic and my bank account grow.
The key to this simple, yet effective strategy,
is staying with it day after day. If you have
the self-discipline to follow this regiment for
a month or two, you will never want for traffic
to your site.
About the Author
Bill Daugherty is the editor and publisher of the
marketing and free advertising ezine "E-Power
Marketing." To subscribe goto:
http://www.freeadsgalore.com. To see Bill's latest project goto:
http://www.instantez.com. To contact Bill mailto:bill@epower.zzn.com
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