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By: Jim Schulte
What Works for You
by Jim Schulte
copyright (c) 2003
When you first jumped into this very large swimming pool
called the Internet, you knew you were going to have to swim
with the sharks. You know who the sharks are right? They are
everybody besides you that will be promoting the same
programs and products that you thought you were going to
have all to yourself.
All of the experts told you to get a product or service of
your own. Hell, you said. That should be easy. I'll just
hook up with an established affilate program and, Shazam!
I'll be rich in no time.
That's not how it works Mr and Mrs marketing maven. You have
to find something that works for YOU, and not everybody
else. You have to feel comfortable with what you are selling
online. Don't get into a program or service because the
entire state of Texas is making money selling that same
service.
Those people in Texas probably have experience at what they
are doing. Just because you have an expensive set of golf
clubs doesn't mean you can go out and beat Tiger Woods at
the Masters.
It's the same in online marketing. You have to know what the
people are buying, or at least know what the masses are
interested in purchasing. If you don't have a clue what
people want, it's like the dog chasing his proverbial tail.
You have to experiment, research, test, experiment,
research, test, on and on. Everything you've ever read by
anyone involved with online marketing all leads back to the
same fact. Nobody gives you anything for free. If you want
to be successful, you have to do the work.
Finding what works for you may take a month or two months,
or even a year or two. It's trial and error, and, learning
from those errors so you don't make them again and again.
It's not an easy task finding what you want. But when you
find it, you will know it right away.
It will be like looking for that special someone, for what
seemed like most of your life. Then one day you found that
someone and that feeling you had in your heart told that was
the one. You know that feeling..........you just knew it was
right.
Where would we be today if people in the begining of time
just went along with the status quo and didn't both to look
for what they wanted. Without experimentation and hard work
we wouldn't be able to enjoy all of the things we now take
for granted.
Things like potatoes, radishes, and carrots. Those foods did
not grow above the ground like apples, pears, and cherries.
They had to be found, and tested, and researched to find out
wheather or not they were edible.
That may be stretching the point somewhat, but you get the
idea. You have to find something you enjoy doing. That takes
time, hard work, and perserverence. Only you will know when
you found what you want.
Be an individual, don't run with the crowd. Be your own
person. Don't sell ebooks because everybody says that's the
thing to do online. Do what you want. Do what you feel
comfortable doing, and don't let anybody blow smoke up your
tailpipe.
Jim Schulte
http://www.imjpads.com/mycustompage0013.htm
http://www.imjpads.com
About the Author
im Schulte has dabbled in online marketing since 2001.
He is the creator of the Internet Marketing Junkie
mouse pad, and is the editor/publisher of the Internet
Marketing Junkie newsletter. He has authored several
articles, not all of which are related to marketing. He
has written newsletter and website reviews, and has
also composed serveral ads for new online marketers.
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